You’ve probably heard it said:
“Give People What They Need”
and you’ll make a mint.
But here’s the shocking reality if you want to succeed: Don’t give people what they need…
“Give Them What They WANT”
There is a huge difference.
With discretionary income most people tend to buy products and services they WANT rather than simply buying what they […]
Popularity: 14% [?]
This week’s marketing babe is Lorrie Morgan-Ferrero of Red-Hot-Copy.com.
From her bio:
I’ve been a writer all my life, learning to read at age 3, writing for school papers since I was 10 and was the only student in the history of my high school of 1,500 to hold the position of yearbook and newspaper editor simultaneously. […]
Popularity: 23% [?]
You know what the price drop is and you’ve seen it used.
“How much would you be willing to pay? This isn’t $99.95, not $79.97, not even $29.95–if you order in the next 10 minutes it will only cost you $19.95…”
Where do you sign up, right?
On web sales pages it’s like holy writ: You […]
Popularity: 15% [?]
