Most of the time on a sign up form I ask for the first name and primary email.
I want their first name so I can personalize emails I send out and, by doing so, increase response. (Using a name will make you more money.)
Sometimes–whether by intention or accident–subscribers leave the name field blank or […]

Popularity: 12% [?]

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You already know double opt-in email subscribers are like money in the bank. You also know how frustrating it is when you go through all the trouble to get someone to give you their email only to have them not confirm their email.
Having a killer confirmation email will make you money.
Let’s face it: […]

Popularity: 19% [?]

• 19 Comments