Tuesday I announced my goal to generate 300+ new RSS subscribers and 300+ double opt-in email subscribers in 21 days. Now I’m going to let you in on a secret:
Those 600 people will make me $13,800.00
At least, if they’re average. I had one promotion where I received 374 new subscribers in a weekend, […]

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I almost titled this:
I Love John Chow (But He’s Doing This Wrong—and How You Can Do Better)
John Chow has been very successful online. No question his blog is a tremendous resource and you should be reading it.
Having said that…John has lots to learn about email active marketing.
Now don’t get me wrong…I’m not picking on […]

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Facebook, the darling of Web 2.0 and prophetically touted creator of the “new” internet, is shrinking faster than Speedo clad gonads in a January polar bear swim. And bad marketing is to blame.
“Wait,” some will protest, “Facebook is everywhere! Everyone all over the world knows about Facebook—how can you blame its shrinking number […]

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In my book there are two kinds of marketing: Active Marketing and Passive Marketing.
Active marketing calls for a specific action on the part of the prospect: Click here, buy this now, call now, etc.
Passive marketing is independent of the message and is best represented by the banner ads at the next to a […]

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