For those who don’t know the idea of Guest Posts, I’ll give you a little background first. Guest Posts are a way 2 blogs can both benefit from one post. Say for example I want to build up the traffic to this blog, one good way to do that would be for me to find other blogs that are similar, and then approach that blog’s owner about giving them some free content. If they like the blog post or article I am pitching them with, and they let me publish it on their blog, it will eventually expose a bunch of new people to me, and the topics I write about.

Being a guest poster should be a win-win or mutually beneficial arrangement. The blog you wrote the post for got a free article, and all the traffic and revenue that was created from the guest post. The writer of the guest post gets something too, other than name recognition, guest posts always come along with a small bio block at the end where you can plug yourself & your blog, and of course provide a link for readers to click on to check out your blog. That link is a super valuable thing for you in many ways. In addition to the SEO benefits from inbound links to your site, it also brings you extremely targeted visitors to your site.

I just found a great post out there that helps you maximize the value of your guest posts by helping you convert as many readers of your guest posts to become readers of your blog. The idea posited in this article is to not just send those guest post readers to your blog’s homepage, but rather to a guest post landing page that is customized to them in an effort to be more relevant to them.

Based on what you know about the readers of the blog your guest post is appearing on you should then maybe put together a few other posts those readers may be interested in, or maybe offer them a free download of some of your best content. The more targeted your Guest Post Landing Page is to those readers the better you will be able to convert them to regular readers of your blog, and that is what being a guest blogger is all about!