For the last couple of days I have been giving you some pointers on how to make August ‘08 your most profitable month online. Your first goal I covered yesterday: Get more Subscribers.

As you sit reading this today you will discover the very best way to sell a product to as many of your visitors and subscribers. It’s so simple a technique you’ll be amazed everyone isn’t doing it and you will instantly understand how to sell virtually any product you choose online.

“Choose a Product Carefully”

Some people seem to choose a product with a dart board–they just choose any old product and hope it will sell.

The first key to effective promotion is to choose a product your prospects–the people who visit your site(s) and read your newsletter(s) will be interested in. Choose a product that solves a problem for your readers and they will buy. Choose a product unrelated to your niche and you will likely make few sales–if any.

“Your Goal is to ‘Pre-Sell’”

Many people make the mistake of trying to “sell” the product they want to promote before sending people to a sales page. Usually they do this by telling their prospect all sorts of information he would normally find on the sales page. Bad move. Usually this either keeps the prospect from visiting the sales page completely, or results in the prospect being unimpressed by the sales page. Either way it means no sale.

Your goal is to prepare the prospect to see the sales page with an open and positive expectation and let the sales page do the selling. That’s called “pre-selling”.

“Your ‘Pre-Sell’ Methods”

Pre-Selling is simply giving your prospects a positive view of the product. This can be done by demonstrating how the product works for you, giving your own testimonial about the product, offering your own bonus for buying or trying the product, showing how the product meets a need for your prospects.

Your goal, again, is to send your prospects to the sales materials with an open, positively inclined mind.

“Your ‘Pre-Sell’ Routine”

Here is your four step promotion routine–you can follow this same routine every month from now on.

You want to begin with three weeks of pre-promotion. During these weeks your articles and posts are designed to show the need for the product, demonstrate the product, etc. These can specifically mention the product or they can be used to create curiosity about the product by not telling your readers exactly what product you are using.

Then, in week four, you actually promote the product. Often I use several emails during the week to encourage people to visit the sales site. If it is an affiliate product you can try offering a bonus for people who visit and another, even better, bonus for people who buy. Continue to promote the product for an entire week with beneficial articles and posts that lead your readers to click on a link and buy.

This four week promotional routine works so well it makes me over $23 per subscriber per year. Try it: It will make you money.

“Coming Up Tomorrow…”

I will be announcing a special contest for August that you can profit from three ways. You’ll want to be a part. Check it out tomorrow.