You know what the price drop is and you’ve seen it used.

“How much would you be willing to pay? This isn’t $99.95, not $79.97, not even $29.95–if you order in the next 10 minutes it will only cost you $19.95…”

Where do you sign up, right?

On web sales pages it’s like holy writ: You will use a price drop.

As you read this article you will discover exactly how to use it effectively. Read it now.

“Most People are Doing It Wrong”

The price drop can be a powerful took in your copywriting arsenal. It can be compelling and overcome the sales resistance your prospects feel.

The problem is: Most sales pages I see do it wrong.

“The Price Drop Should Be Unexpected”

In most sales pages the copy is written as if the prospect should only be paying the LOWER price, not the “top” price.

The sales copy makes a case for a $19.95 product, then says “This normally sells for $119.95 but due to a special blizzard we just had in July you can have it for just $19.95.”

Bull pucky–and everyone knows it is bull pucky. Your prospect wasn’t ready to spend $119.95 so the price drop doesn’t really matter. He was already convinced your pathetic product wasn’t worth $10–so he isn’t going to bite at $19.95.

“Sell a Reasonable Price Point”

If you want to be effective using a “price drop” strategy the first step is to actually sell the a reasonable, higher, price point.

For example on my sales page for LifeFoc.us (click here to see it) I begin by selling the $27 price point. I give away a bonus that 5,428 people paid $224.00 a piece to receive. I add up the value of everything the prospect will instantly receive to show a total of $384.00.

It’s obvious to the prospect I am selling a $27.00 price point. In fact, many people are ready to pay $27.00 for the membership. They’d be foolish not to.

“That’s When a Price Drop Works”

When I tell them they can get a full all-access trial membership for the price of a super value meal ($4.95), it takes the wind out of their objections.

While they were strongly considering it at $27.00, at $4.95 it’s a no-brainer.

“Speaking of…Have You Joined?”

As you’ve read this you’ve learned a key idea on how to create more effective copy for any product you want to sell online.

This is the type of thing you are going to learn with your $4.95 full access trial to your own private membership site–LifeFoc.us. Go there now. It will make you money.