Alan Smith emailed to ask a question about his site http://www.armor-solutions.com/:

I have just watched your excellent video on keywords and Page Ranking, I had no idea! At present I am paying a fortune for Adwords and don’t seem to be getting much normal traffic, could you possibly take a look at my Site? How many keywords for instance should I have per page etc.?

Here’s the surprising answer:

“Target As Many As You Like”

Google looks at two things when it decides to rank one of your pages: On page factors and Off page factors.

For Alan’s site he probably has lots of keyword phrases he would like his main page to score highly for–”buy armored vehicle”, “armored vehicle”, “protective vehicle”, and probably a dozen or so more.

“He Can Change his On Page Factors Pretty Easily”

First he needs to pick his top 5 to 10 phrases and make sure they are placed on the page. If he can use them in text link navigation (the blue underlined part of the link), headline tags (<H2></H2>,<H3></H3>) and content, even better.

He should also create a longer, multi-keyword phrase enabled title for his main page (something like “Buy Armored Vehicles and Protective Vehicles for Executive Protection: Armor-Solutions).

This will take care of much of the “on page” factors. But on page factors are actually a small part of what Google looks at when deciding to rank a web page. The real key is…

“OFF Page Factors are the Key”

Google is an attention-whore, just like that unpopular kid in Junior High. Google has no opinion about your page, it just listens to what the cool kids are saying and repeats it to others.

Otherwise, Google looks around the web to see what other websites who link to you are saying about your page–taking note of how “popular” (in terms of Page Rank) those sites are.

“You Need Incoming Links”

Two things you need to do right now:

First, start putting up articles at EzineArticles.com using the exact keyword phrases you wish to score highly for as the beginning of the titles of the articles as well as in the text linking back to your site.

Second, put up a link section on your site where you can trade links with other websites–especially sites related to your market niche.

“Other Pages on Your Site”

Once you have the main page getting its due, next move to other pages on your site. Each product should have a page and you should use the same tactics for each product page: Optimize the “on page” factors then get incoming links (or create them from articles).

“Here’s the Easiest Way…”

The easiest way for anyone to get all this done is simple: Email me and have me do it for you–the keyword research, creation and posting of articles, setting up and getting link partners.

It will make you money.

“Tomorrow…”

Guaranteed Success for Your Next Promotion. You need to get here tomorrow and pick it up.