[NOTE TO MY EMOTIONALLY SENSITIVE, EASILY OFFENDED READERS: This Post Contains the word “Pee”. Yes, I do know the word “urinate” is much less offensive. You do not need to email me. If that offends you then you have a choice. You can either be offended and poor or read the frickin’ article and make some money.]

Do your subscribers pee all over your business?

By “pee” I mean: Complaining that you don’t provide enough free stuff, not buying products and services you recommend and not coming by nearly often enough? Are they “bad dogs”?

First, let’s get something clear:


“You Are In Business to Make a Profit”


I am surprised how many people seem to miss this simple fact. Your goal is to get people to visit your site, sure, but you want people WHO WILL BUY THINGS. Things you recommend. Things that make you money.

But your subscribers are not buying things from you. Even when you ask. Nicely. Several times.

Instead they whine, cry and pee in the corner. And you have to clean up their mess.


“You Have Poorly Trained Subscribers”


If your subscribers don’t buy when you recommend something, it’s because they are poorly trained.

Just like a dog who pees on the carpet. ANY healthy dog can be taught to NOT pee on the carpet. If your dog pees on the carpet then it has been poorly trained.

And guess what? If your subscribers love free stuff and never buy anything that costs them some coin, it is because you have poorly trained your subscribers.


“Why FREE Doesn’t Make You Money”


Don’t get me wrong, giving away some things for free is a good strategy. It can add people to your list, seducing them into giving up their email address (the real one, not the throw-away one) and their name.

But imagine Wal-Mart using this strategy.

Sam Walton looks down from his position as God’s CEO (get it, he’s dead so he’s in heaven). He decides to send out the regular weekly flyer, but instead of filling it with products he wants to sell, he fills it with products he is going to give away free this week. The stores are flooded with eager shoppers freebie seekers.

He does the same for a couple more weeks. “After all,” he reasons, “I am so popular with all these people who have been getting my free stuff that they will certainly come back and pay for the products they love.”

So this week he sends out a sales flyer with his trademark “Low, Low Prices”. The doors are opened and…


“Nobody Buys Nothin’”


I’ll bet you’re way ahead of me here, right? His visitors are conditioned to expect free stuff so they don’t buy anything. In fact, his sales actually drop after all his “goodwill freebies” because even people who used to buy things from him now expect things to be free.

Now it would be foolish for Wal-Mart to do such a thing. That’s obvious. But what about you, Einstein? Does it make sense for your business either? Yeah, I thought so.


“Here’s How to Train Your Subscribers”


First, give them something free to get them on your list. That’s actually OK as long as you do the rest of the things I am going to tell you about below.

Second, tell them you are going to sell them things before you sell them things.

Yup, tell them. Tell them you are going to “only point out the very best products for them to buy.” Remind them “of course you know I can’t give away everything for free or I’d be out of business.” (Well, that’s if you live in the US. If you live in Canada translate the “out” to “oot”.)

On Friday, June 27th you need to spend $5 to join my private membership site. There, I just did it. Unless you are extremely poor or extremely dumb you will join this site. It will cost you $5. Did I mention you need to spend $5 with me on June 27?

Third, when you actually tell them to buy something, remind them what a good guy you are–unless you’re a girl. In that case remind them of what a good gal you are. Like this:

You know how I’ve always shown you the very best resources–most of them free. Here is a tremendous resource. It’s not free, but it will make you so much money it’s worth ten times what you’re about to invest in it.


“Now Go and Do Likewise”


Now go train your doberman subscribers. Sure, it’s not instant, but put these three tips to work and they will buy from you. It will make you money.

“Now for the Good Stuff”


June 27th I am launching my new private members’ site. You will want to be a part, but you can also bring friends along. I will even pay you $215.64 for every friend you tell about the site. And you can start today.

For details go here. Do it. Now.

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