Monday Marketing Moment

Most week days I walk about 3 miles and I’ve been doing that since 1981 or so. If you total up all those miles it’s somewhere over 20,000 miles. During that time I could have walked from New York to Los Angeles and back four times. If I could walk on water I could have almost all the way around the world.

But I didn’t walk in a straight line, I walked in a loop–and each day I ended up exactly where I started.

Now when it comes to exercising that worked out well. I didn’t want to be three miles further from home each day.

But in marketing, I see many people doing the same thing–they start going in one direction, but end up exactly where they started.

Today they are going to target search engines. Tomorrow they give up on that and try comment marketing. The next day they give up on that and try guest posting.

Days, weeks, months and even years go by and they aren’t any closer to their goal.

So here’s the advice you need to follow:

Choose a path or two and stick with them until they pay off. Trust me, it will make you money.