If you are leadblogging and want to collect the largest number of leads from your visitors, this article will blog your mind. (Well, at least it will blog your mind.)
Most bloggers who collect email addresses have one offer for people to sign up for their email or RSS list—normally they locate it, sheep like, in the upper right quadrant of their main web page.
Some take it a step further and offer it at the top of their articles—which is a good move.
But the reality is this: The more opportunities you give your readers to join your list, the higher the percentage of them will join your list.
In fact, you not only want to offer then multiple opportunities to join, you want to offer them multiple REASONS to join.
Here’s how you get that done:
First, start by creating a subscribe incentive that applies to your site “generally”—an eBook or some other downloadable incentive that has strong appeal to the niche for your site. Do this first.
Second, each week or so, add another incentive to subscribe based on either specific keyword phrases or specific sections of your niche. Solve a small problem with an online tool or “how to” report and offer it hidden behind a subscriber trap (sometimes called a “squeeze page.”)
An example of a would be the report I offer here:
http://www.FullTiltBlogging.com/submagic
Over a surprisingly short period of time you not only get many more of your visitors to leave their contact information, you will also find new ways to drive traffic to your site.
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6 Comments
Aaron,
I’ve noticed you have extra messages for your subscribers in your RSS feed. What do you use to do this?
Hey Aaron;
I really like these subscriber trap document that you are giving away above. I am currently working on my first subscription incentive, and plan to have it done this week. I definitely plan to implement your subscriber trap idea at the same time.
Question: have you ever considered some other thing to replace the subscription opt-in inform once the subscription is confirmed? For example, instead of making the box go away, you could replace it with a welcome message based on the subscriber information, or an ad.
Thanks again for another great post
Yes, I have considered showing something else for subscribers. I am leaning toward a box full of resource links–both things on the site and links to off site services I recommend.
Lightening,
You’ll find out Monday.
I have only once used an incentive to get visitors to subscribe. Now I will take another look at it and improve the way I’m doing this. Thanks again for a great tip.
Its a great idea to get more subscribers.Above all,we’ve to be flexible in our approach and a bit of experimental minded to see which will be best suited for our niche.
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