This is vital information for any business person selling anything. Thanks for covering it so well. As a matter of fact, I’m going to copy it onto two of my blogs, giving you credit of course.

Wanda
http://www.thinkandmakemoney.ws

Likely both.

Back in ‘99 or so Corey Rudl produced a list of “best” online price points. In my understanding that was the first list and few people questioned it. He recommended price points ending in “7″. He also recommended a jump from $37 to $67 for example as he found $67 outsold $47 and $57 as price points for total number of sales.

Mark Joyner (and likely along side Shawn Casey) reportedly did extensive testing of all sorts of price points and settled on a “7’s and 9’s” price point “principle”.

Also as time went on it seemed $47 became somewhat of an ideal price point for many products–this likely changed as the last 9-10 years unfolded.

I have done very little micro price testing (testing a price of $37 against a price of $39 for instance) so I am not personally qualified to give you a clear answer on whether it is better to end in a “7″ or “9″ for a given price.

I tend to price products starting at $100 and up ending with “97″ (i.e.: $97, $197, $297, $497, $797, $1497, $1997, $2497.)

I also have had good success with $247, $147, $79, $47, $27 and $17 price points.

I suspect a 1-time purchase product would do well at $19.95 and $14.95 due to direct marketing conditioning, but it is hard to make much money at those low price points.