Comments on: Make Money Blogging: What’s Your Product? Who’s Your Customer? http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/ Internet Lifestyle Blog with Josh Eyestone & Aaron Abber Wed, 08 Feb 2012 17:21:08 +0000 http://wordpress.org/?v=2.5 By: Aaron at FullTiltBlogging.com http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-1227 Aaron at FullTiltBlogging.com Thu, 17 Jul 2008 15:58:13 +0000 http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-1227 Can we come up with a better metaphor? I don't like the picture of my writing being enemas. Either way I'm glad it helped. Can we come up with a better metaphor? I don’t like the picture of my writing being enemas.

Either way I’m glad it helped.

]]> By: Tracy http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-1226 Tracy Thu, 17 Jul 2008 15:48:39 +0000 http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-1226 Aaron, Even though I'm smack dab in the middle of a major move out of state, I'm endeavoring to keep up with my CRASH COURSE {which was my free bonus when I signed up as a Life Focus member} and follow the lessons one by one. It's been very difficult because I don't have the continuity to just sit for a long period of time and "work it". I"m determined to sit here today for a long stretch of time and finally get a blog or two up and running. This article was quite helpful to me because as I'm sitting here writing out my goals and considering who my audience is I can now figure out whether I want traffic to come to "mamma" {as it were}...or to go to "papa" {advertisers to my blog}. I'm a mom, and I want them to come to "mama". This is a real turning point for me because of the way you described the idea of selling advertising...which then makes the advertiser your customer. Profound! so simple and so true. I can now proceed. Your post was sort of like an enema for me. Figuratively speaking, of course. I was stuck and you cleared the way. Aaron,

Even though I’m smack dab in the middle of a major move out of state, I’m endeavoring to keep up with my CRASH COURSE {which was my free bonus when I signed up as a Life Focus member} and follow the lessons one by one.

It’s been very difficult because I don’t have the continuity to just sit for a long period of time and “work it”.

I”m determined to sit here today for a long stretch of time and finally get a blog or two up and running.

This article was quite helpful to me because as I’m sitting here writing out my goals and considering who my audience is I can now figure out whether I want traffic to come to “mamma” {as it were}…or to go to “papa” {advertisers to my blog}.

I’m a mom, and I want them to come to “mama”. This is a real turning point for me because of the way you described the idea of selling advertising…which then makes the advertiser your customer. Profound! so simple and so true.

I can now proceed. Your post was sort of like an enema for me. Figuratively speaking, of course. I was stuck and you cleared the way.

]]> By: Aaron at FullTiltBlogging.com http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-484 Aaron at FullTiltBlogging.com Wed, 07 May 2008 12:03:07 +0000 http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-484 Shane, Good observation, but let me see if I can refine it a little. The <strong>MALL</strong> sells traffic. That's why retailers are willing to pay extra to be in the mall. The stores sell their products. Yes, they buy the products from wholesalers, but the stores get paid when someone buys a product, not when they send someone somewhere else. Ads are about the worst way to monetize most blogs. Once I put up the next couple articles in this series I believe you will come up with some great alternatives that will make you much more money. Shane,

Good observation, but let me see if I can refine it a little.

The MALL sells traffic. That’s why retailers are willing to pay extra to be in the mall. The stores sell their products. Yes, they buy the products from wholesalers, but the stores get paid when someone buys a product, not when they send someone somewhere else.

Ads are about the worst way to monetize most blogs. Once I put up the next couple articles in this series I believe you will come up with some great alternatives that will make you much more money.

]]> By: shaners http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-481 shaners Tue, 06 May 2008 22:25:54 +0000 http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-481 Hey Aaron, I think the biggest thing you said that hit me square between the eyes was this: "It’s amazing to me how many bloggers have great blogs with great content but absolutely no real strategy for monetizing their blog" With emphasis on strategy. For quite a few months now, Ive been looking somewhat in vain I might add for an internet business- business model. Its freaking vacant and what I did manage to find was more of the blind leading the blind. Ie people who have no idea that what they are selling is basically traffic. I got that notion I really do, it is more or less how the offline operates. Stores sell their traffic to their product merchants. well in my mind this is how it works. you're in a mall, ok I'll give you a perfect example of how I saw this work this weekend. We were in out fave mall, my girlfriend saw this add in the window for a free bag with the purchase of what ever it was. So of course she goes in (traffic) and gets sold something just to have the freaking bag (ugly bag by the way). So stores in the offline world are selling traffic in much the same way as blogs should be. Just my .o2$ Hey Aaron, I think the biggest thing you said that hit me square between the eyes was this: “It’s amazing to me how many bloggers have great blogs with great content but absolutely no real strategy for monetizing their blog” With emphasis on strategy. For quite a few months now, Ive been looking somewhat in vain I might add for an internet business- business model. Its freaking vacant and what I did manage to find was more of the blind leading the blind. Ie people who have no idea that what they are selling is basically traffic. I got that notion I really do, it is more or less how the offline operates. Stores sell their traffic to their product merchants. well in my mind this is how it works. you’re in a mall, ok I’ll give you a perfect example of how I saw this work this weekend. We were in out fave mall, my girlfriend saw this add in the window for a free bag with the purchase of what ever it was. So of course she goes in (traffic) and gets sold something just to have the freaking bag (ugly bag by the way). So stores in the offline world are selling traffic in much the same way as blogs should be.
Just my .o2$

]]> By: Mark Mason http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-463 Mark Mason Mon, 05 May 2008 15:43:36 +0000 http://www.fulltiltblogging.com/blog/2008/05/04/make-money-blogging-whats-your-product-whos-your-customer/#comment-463 Aaron; Excellent, and thanks for the clarification. This discussion points to a need for something that I know from my engineering career: You need to have clearly identified and measurable goals. If you don't know what the longer-term goals are for your business (blog, etc), you cannot answer the questions that I pose above. Just saying you want to <b>make money blogging</b> is not enough. You need a real strategy to be successful in the long run. So, I appreciate the response, and can't wait for the rest of the series. Thanks, Mark Aaron;

Excellent, and thanks for the clarification. This discussion points to a need for something that I know from my engineering career: You need to have clearly identified and measurable goals.

If you don’t know what the longer-term goals are for your business (blog, etc), you cannot answer the questions that I pose above. Just saying you want to make money blogging is not enough. You need a real strategy to be successful in the long run.

So, I appreciate the response, and can’t wait for the rest of the series.

Thanks,
Mark

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