Luck and leadblogging favor the prepared.
Last week I noticed a new blog post over at Aweber.com. Nothing earth shattering, but it dealt with a topic I am intimately acquainted with—getting people to subscribe to email lists then confirm their subscription. In fact, before I sold my online business last year I had captured almost 60,000 double opt-in subscribers (click here for screen shot of my account.)
So I went over and left a comment about how I get over 15% of first time visitors to subscribe and over 90% of those people to confirm their subscription.
I figured making that comment would generate some visitors and subscribers.
But then I had a brainstorm—why not put the actual codes into an eBook and offer it for download? I figured I could capture more subscribers.
So that’s what I did. I created this “subscriber trap” to capture email address from my visitors:
http://www.FullTiltBlogging.com/submagic
All in all it took about two hours to set up and has resulted in 183 email submissions (so far) on 312 visits—for a whopping 58.7% conversion rate from visitor to subscriber.
That’s pretty cool.
In next week’s leadblogging post I will tell you about how I got a 95.2% confirmation rate from those visitors, and how I will turn those into $4,209.00 in cash. That means it it paid me about $2,104.50 an hour. Stay tuned.
Popularity: 26% [?]
6 Comments
Hi Aaron,
Converting visitor’s to your site into subscribers is definitely and art that I want to learn. From what I’ve seen, it’s the people with the big subscriber lists who do really well online. I’ve downloaded your “magicsub” file and I’m looking forward to seeing what it’s all about. Thanks again!
- Dave
This is your specialty by the sound of it. That is why i have a lot to learn from you. I have never had a list, was always too busy trying to sell without retaining those clients. Now I see my folly as i can imagine how many subscribers I would have had by now. But today is the start of a new day for me. Back to the good old basics and keeping it simple.
Thanks for your insights!
I need this post, this has reminded me I need to put my subscription form and something of value back on my blog.
Thank you for MagicSub, not a techie so may need to get your help
I understand the aweber stuff.
I will be looking forward to reading next weeks post, I am on a mission to get a certain amount of $ quickly so I am very pleased to have net your blog.
To your abundance
Suzie
I’ve only broken 200 RSS subscribers on my blog for a very brief period of time. In fact, I think it started going down just below 200 once I stopped my contest where subscribing to my feed was a requirement to enter. But clearly there’s a whole different solution that you have here for those of us who want reach a broader audience. I’ll be sure to check out the magic sub code and look forward to next week’s post — and class!
I already downloaded your “subscriber trap.” It’s an ingenious idea. Now to learn how to turn subscribers into paying customers!
I have 1,000 subscribers, but look forward to building my list even bigger.
Will you also address how to get a higher open rate? I open rate has dropped from 60% to 50% and in recent weeks to 33-%-40%.
Thanks for your expert help.
Aaron;
Wow. I have a niche blog that was originally made for adsense. I have been thinking about expanding it to include a list. Now that I have read this post, I plan to do that for sure. Thanks!
Mark
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Lead Blogging: Turning Opportunity into Leads…
Luck and leadblogging favor the prepared.
Last week I noticed a new blog post over at Aweber.com. Nothing earth shattering, but it dealt with a topic I am intimately acquainted with—getting people to subscribe to email lists then confirm their subsc…
[…] one of his lead blogging pieces here. (If you just cannot wait for tomorrow, you can see it here.) For now, what follows is a summary of what I have learned over the last few […]
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