Full Tilt Blogging.com

Just a reminder for beginners: Google doesn’t rank websites; Google ranks individual pages. That means on your blog you may have one page that ranks first for one keyword phrase, and another page that ranks first for another keyword phrase, and many pages that don’t rank at all for any phrase!

Usually when bloggers talk about attempting to get a high ranking for a keyword phrase they are looking at either:

1. Getting a top position for the main page of their site or
2. Getting a single internal page to a top position

But I want to talk about how to get a category page to the top of Google for a particular search term.

WordPress automatically creates a page for every category on your site. It’s the page you see when you click on the “category” links in your sidebar.

Here’s how you can get a category page to score well on the Google search results:

First, create a category with the exact search phrase you want to target. If I wanted to score highly for Google SEO tips, I would create a category named “Google SEO Tips.”

Second, make some posts on a certain category, making the first few words in the titles of the posts the exact phrase you want to score highly for on Google. If I were wanting to score highly for “Google SEO Tips” I would make sure every one of the posts in that category started the title with that exact phrase, followed by a specific title for that post.

Third, create a link in your footer (see next week’s SEO tips if you want to learn how) with the exact phrase you want to target as the anchor text, and linking to the category page, not any of the individual pages. The URL on my blog to the Google SEO Tips category would look like this:

http://www.FullTiltBlogging.com/blog/category/google-seo-tips/

Fourth, get incoming links to the category page where the incoming anchor text for the link is the exact phrase you want to target. I like to do this by using articles and by interlinking some of my sites together.

Apply these simple ideas and you can have a whole category of your posts showing up at the top of a Google search.

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