Yesterday I gave you an intro into how to make money blogging by earning $23 for every new RSS and email subscriber you get from your blog or website. [If you haven’t read it yet, click here for part I]

Now that I’ve whet your appetite, I’ll tell you exactly how you can imitate me and do the same with your own subscribers. It’s a simple process you want to repeat every four weeks.

First, choose a product or service that will appeal to your market niche.

This is crucial. The promotion must be related to the information you provide on your blog/site.

Second, publish a weekly newsletter on the same day each week.

Your newsletter needs to give valuable free content as well as creating an emotional connection between you and your readers.

You’ll have to figure out over time what day is the best day to send out your newsletter—you are looking for the day of the week where the most people will open and read your message. My newsletter goes out on Friday, after 5pm, because most people read it when they are NOT at work. Sending it out Friday early evening means they have all weekend to read it.

(There’s another trick I use to get even more of them to read it, but I’ll save that for another post…)

In your newsletter you can do a “weekly round up” of that week’s posts or a summary of posts in your market niche from around the web, but you also need one other thing…

A brief article pre-promoting the product or service you want to sell that month.

Pre-promoting is simply creating an article showing how a product can be useful, demonstrating the need for the product or just telling your subscribers you will have something amazing you will be telling them about in a few weeks.

You want to do this for the first three weeks of the cycle. Remember your newsletter is designed to build trust, so you want to make sure you are giving your readers solid content in addition to your pre-promotion.

Third, do a 1 week promotion of the product or service instead of a newsletter.

For week four you switch gears a little.

Instead of sending out your weekly newsletter, send out an email promoting a product or service. Keep your subject lines consistent with your newsletter subject lines.

Then, send out follow up emails about the promotion several times over the next seven days.

For examples of this just stay tuned to FullTiltBlogging.com and you’ll get a new example—every four weeks or so!

Art by Daniel Wildman.