Do you chase your prospects?

Going after them can make you much more money. In fact using active marketing a blog getting just 200 new visitors per day can be making enough for you to retire in 6 months.

Let me explain…

Bloggers typically see their best path to making money is to serve up ads on their site. That can be a powerful way to make money IF…

1. You have tons of visitors per day
2. You have a topic where there are many advertisers wanting to buy ads
3. You don’t want to do any marketing yourself

I call this type of monetization “passive” earning: As long as you have traffic, a few of those people will click on an ad and make you a few cents. You really don’t do anything “active” to get those people to your site or get them to buy.

But what if you don’t yet have stellar traffic or ready advertisers? You need to do some “active” marketing.

How do you make money blogging using active marketing? Here are some keys:

1. Create an interestingly titled digital book
2. Offer it only to people who either subscribe via email or RSS feed
3. Promote one product or service each month via email and RSS feed

How profitable can this be? Let me show you by comparing passive v. active marketing a blog that gets 200 new unique visitors per day:

Passive Marketing

• 200 visitors per day means 73,000 total visitors the first year.
• At an average of 3 page views per visitor, that’s 219,000 page views
• Using Google Adsense at $10 per 1,000 impressions, 6 impressions per page, you would earn $13,140 for the year
• At the end of one year you are still making about $1,000 per month

Active Marketing

• The same 200 visitors per day, 73,000 the first year
• 20% of those visitors sign up using either email or RSS
• Once each month you send out a marketing offer via email and RSS
• Typical response means you are making about $1 per subscriber
• At the end of the first month you are earning $1,200.00 per month
• By the end of the sixth month you are earning $7,300.00 per month
• By the end of the first year you are earning $14,000.00 per month

These aren’t “pie in the sky” figures–these represent less than 1/2 of what I earned on the average subscriber in 2004, 2005, 2006 and 2007.

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